About Video

What if the best business doesn't win—the best marketer does? Dennis Yu, a former Yahoo search engineer and co-author of books that sold 800,000 copies, is on a mission to close that gap.

Dennis isn't an SEO trying to trick search engines—he's a search engine engineer who built the systems SEOs try to game. His unique perspective reveals why good businesses fail while inferior competitors with better marketing thrive.

In this episode:

• Google's E-E-A-T Framework: Experience, Expertise, Authority, Trust—and why the first "E" changed everything before ChatGPT launched

• Perceived authority vs. actual authority: Why you need both, and which one drives sales first

• The CNN story: How arguing with Mark Zuckerberg on live TV created instant perceived authority

• Yahoo engineer insights: Working alongside the inventor of PHP and what limiting beliefs look like at the highest levels

• Live ChatGPT demo: We ask AI to analyze Stu's authority in real-time (the results are fascinating)

• Why you don't have a knowledge panel: And how pre-revenue founders can get one through strategic content

• The #1 strategy for founders: Start a podcast—here's exactly how to turn 10 episodes into a book, ads, and Amazon #1 rankings

• Content repurposing system: The "Mexican food" metaphor—same ingredients (beans, cheese, rice), different forms (burrito, taco, enchilada)

• Brandon Agronoff case study: How a 14-year-old followed Dennis's advice and scaled to 300 VAs, $200K/month in ad spend, and nearly $1M/month in personalized sock sales

• The personalized socks hack: Why Dennis ships custom face socks to every podcast guest (and how it costs only $14 end-to-end)

• Servant leadership as personal branding: Why introverts can build massive authority without being "on stage"

Dennis Yu's Core Philosophy: "I love seeing other people win. There are good people who work hard and deserve success, but someone with better marketing beats them. I want to eliminate that gap."

Best for:

• Founders who are "good at what they do" but struggling with marketing

• Introverts who don't want to be "influencers" but need authority

• Anyone trying to understand how Google actually ranks content

• Entrepreneurs looking for low-cost, high-leverage content strategies

• Technical founders who need to build perceived authority

Connect with Dennis Yu:

• Company: BlitzMetrics

• LinkedIn: Dennis Yu (most active)

• Stages spoken: 850+ globally

• Books: Co-author of #1 Amazon books on Facebook Ads and Google Ads with Perry Marshall

Key Takeaway: You don't need to be a celebrity to build authority. You need strategic visibility with the right people, consistent proof of results, and a system to amplify both. Start a podcast, interview 10 authorities in your space, and let AI + content repurposing do the rest.